求助:新客户月投放10万美元,该新建广告系列还是沿用代理商留下的结构?
作者是自由职业承包商,新客户月广告支出10万美元,对前代理商投放不满意并已招内部人员。作者计划重建所有广告系列以获得干净起点,这是其前代理商接手新账户时的做法;但这是首次接手10万美元投放,之前只协助扩量,因此询问应重建新结构还是延续现有结构。
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I am a contractor freelancer, they are not happy on how the agency handled their campaign, so they hired an inhouse, I plan to rebuild all the campaign for a clean slate that is what we do on my previous agency when we take over new account, but this is the first time I am taking over a 100k ad spend, before I just help scale. Please help me what is the best strategy? Should I rebuild and create a new structure or co