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PR 营销

关注海外 PR 媒体与 Paid Media、Earned Media,覆盖品牌公关、品牌出海 PR、新闻稿分发、舆情监测、社交聆听,以及 Cision、Muck Rack、Meltwater、Prowly 等 PR 工具的最新动态。

03条精选
01
RSS

AI 时代,公关团队的赢得媒体策略错了吗?

Featured 的新 AI 引用研究对传统公关媒体名单提出挑战,并揭示传播者应如何考虑 AI 可见度。本文首发于 Spin Sucks。

推荐理由出海品牌在海外做公关时,若媒体名单只按传统覆盖排序,可能忽略 AI 引用来源;建议把 AI 可见度纳入媒体筛选与内容分发评估。
原文(英文摘要)

New AI citation research from Featured challenges traditional PR media lists and reveals what communicators should consider for AI visibility. The post Are PR Teams Doing Earned Media Wrong in the AI Era? first appeared on Spin Sucks.

02
RSS

你的AI可见度仪表盘在误导你

Gini Dietrich展示如何用真实客户问题开展AI可见度审计,并解释为什么供应商仪表盘可能只衡量了你自己的内容。本文首发于Spin Sucks。

推荐理由提醒品牌不要过度依赖供应商仪表盘,应基于真实客户问题做AI可见度审计,避免误判PR效果。
原文(英文摘要)

Gini Dietrich shows how to run an AI visibility audit using real customer questions—and why your vendor dashboard may only be measuring your own content. The post Your AI Visibility Dashboard Is Lying to You first appeared on Spin Sucks.

03
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没时间的高管如何做思想领导力

Gini Dietrich 谈如何让没时间的高管产出思想领导力:找到合适的面孔、基于他们已经在做的事进行延伸,并让 AI 起草。本文首发于 Spin Sucks。

推荐理由出海品牌常依赖创始人或高管建立专业信任,但高管时间有限;可把现有会议、发言和观点流程化,再用 AI 辅助起草,降低持续输出门槛。
原文(英文摘要)

Gini Dietrich on getting thought leadership out of executives who don't have time: find the right face, add to what they already do, let AI draft. The post Thought Leadership for Executives Who Don’t Have Time first appeared on Spin Sucks.