AI 会带来更多直接流量吗?
作者在追查隐藏的 AI 流量时,发现了机器人、看似诱人的相关性,以及更棘手的归因问题;当直接流量无法说明全部情况时,应衡量哪些指标。
原文(英文摘要)
I went hunting for hidden AI traffic and found bots, tempting correlations, and a tougher attribution problem. Here’s what to measure when Direct traffic doesn’t tell the whole story.